Using the Netflix effect to make electric vehicles more popular everywhere.
CANNES LIONS FILM SILVER | CANNES LIONS FILM BRONZE | ANDYs GOLD | CLIO ENTERTAINMENT SILVER & BRONZE
WHY NOT AN EV?
SUPER BOWL TEASERS
SUPER BOWL FILM
CASE STUDY
"#1 MOST EFFECTIVE SUPER BOWL SPOT" - FORBES
•
"PROBABLY THE MOST MEANINGFUL PRODUCT PLACEMENT EVER" - THE DRUM
•
"THE BEST TEAM-UP" - NPR
•
"#1 MOST EFFECTIVE SUPER BOWL SPOT" - FORBES • "PROBABLY THE MOST MEANINGFUL PRODUCT PLACEMENT EVER" - THE DRUM • "THE BEST TEAM-UP" - NPR •
THE PERFECT
IMPOSTOR
A FAKE PERFECT BAR TURNED GPS DEVICE TO TAKE PEOPLE
TO THE FRIDGE, WHERE THE REAL PERFECT BARS ARE.
When you go to the snack aisle for your protein fix, you will find every brand in the market BUT Perfect Bar. Because Perfect Bar is in the fridge, where fresh things live.
Instead of just telling you that, we blew up our marketing budget to build a state-of-the-art GPS device to get people to the right place.
“Sometimes, the silliest ideas turn out the best” - SHOTS
CANNES LIONS SILVER | CANNES LIONS BRONZE | DUBAI LYNX GRAND PRIX x2 | LOERIES GRAND PRIX
NISSAN CAMELPOWER
THE FIRST UNIT OF MEASUREMENT
MADE FOR THE DESERT.
James Watt created the Horsepower in the late 18th century. More than 200 years later, to launch Nissan’s new desert lineup, horses were just not good enough.
"A RADICAL NEW CONCEPT" - BBC
•
"The evolution of desert measurement" - AL JAZEERA
•
"A PATHBREAKING TOOL TO ASSESS VEHICLES IN THE DESERT" - GULF TIMES
•
"A RADICAL NEW CONCEPT" - BBC • "The evolution of desert measurement" - AL JAZEERA • "A PATHBREAKING TOOL TO ASSESS VEHICLES IN THE DESERT" - GULF TIMES •
IN PARTNERSHIP WITH
THE ONE SHOW BRONZE | CANNES LIONS BRONZE + 6 SHORTLISTS
D&AD WOOD PENCIL | CLIO SILVER | CLIO BRONZE
THE
ONE-DROP BOTTLE
WHEN A DROP
IS ALL YOU NEED.
Pril Washing Detergent claimed to be the toughest choice against grease and crust. And while the competition went big in the marketing efforts, we went the other way.
“A PACKAGING MIRACLE” - ADWEEK • “AMAZING CAMPAIGN” - HUFFINGTON POST
ERIC ANDRÉ GOES DRAMATIC
That Eric has a comedy show that would be illegal in 38 countries we already know.
But can he make it into Hollywood?
TEASERS
THE ONE SHOW BRONZE | CANNES LIONS BRONZE | D&AD WOOD PENCIL | LIA BRONZE
CLIO BRONZE | DUBAI LYNX SILVER & BRONZE
champions
hijack
HOW WE TURNED
FOOTBALL STARS
INTO UNINTENDED SPOKESPERSONS.
Go Sport wanted to use the Champions League hype to announce special offers on football gear. As a small retailer, they couldn’t use any of the big stars. But who said they needed them?
CANNES LIONS BRONZE | EL OJO GOLD | EL OJO BRONZE | WAVE FESTIVAL GOLD
IMAGINARY TOYS
TRANSFORMING IMAGINATION INTO REAL TOYS.
Wire ties become diamond rings. Sticks are now magic wands.
When you don’t have much, your imagination is everything.
DUBAI LYNX SILVER & BRONZE | EPICA AWARDS BRONZE | LOERIES GOLD
Every year, millions of tourists choose their holiday destination because they’ve seen it in a movie. That was the cue for Emirates Holidays to jump in and use Hollywood plots to sell packages during their lowest season.
EMIRATES
MOVIE INDEX
TRAVEL
FOR REAL
There are many ways to travel places now. But only one of them doesn’t make you look dumb.
DUBAI LYNX FILM SILVER | DUBAI LYNX CRAFT BRONZE | DUBAI LYNX PRINT BRONZE
HYUNDAI MIRRors
Global launch of the Hyundai Elantra.
Syria, Turkmenistan, Somalia, Vietnam and Iran are the lowest-ranked countries regarding press freedom. On International Press Freedom Day, we gave their journalists the stage.
VOICE TO
THE VOICELESS
GOVERNMENT CENSORSHIP WON’T STOP THEM FROM EXPOSING THE TRUTH.
We’ve been friends since we were 6.
More than 12 years as a team.
3 continents. 3 countries.
And we’ve seen each other naked
a couple of times.
Currently Creative Directors at The Community US
for Netflix, Diageo, Oreo and more.
Before, as a team:
2018 - 2019 | David & Goliath (Los Angeles, CA)
2016 - 2018 | Innocean USA (Los Angeles, CA)
2014 - 2016 | TBWA Dubai (UAE)
2013 - 2014 | BBDO Dubai (UAE)
2011 - 2013 | DM9DDB (BRA)
“Why win awards if not
to show them off?”
You have a point,
uncredited quote.
Here are some of our
awards as a team:
CANNES LIONS
1 Silver Lion 2023
1 Silver Lion 2017
1 Bronze Lion 2023
1 Bronze Lion 2018
2 Bronze Lions 2016
1 Bronze Lion 2013
2 Shortlists 2023
1 Shortlist 2018
2 Shortlists 2017
7 Shortlists 2016
2 Shortlists 2013
1 Shortlist 2011
THE ONE SHOW
3 Bronze 2017
D&AD
2 Wood Pencils 2017
CLIO AWARDS
1 Silver Clio 2016
2 Bronze Clio 2016
CLIO ENTERTAINMENT
1 Silver 2023
1 Bronze 2023
ANDY AWARDS
Gold 2023
YOUNG LIONS
Winners UAE 2015 (team)
Winner Brazil 2012 (Grossi)
Winner Brazil 2011 (Gama)
B&W REPORT 2017
Art Director of the Year (Gama)
Copywriter of the Year (Grossi)
DUBAI LYNX
1 Grand Prix 2017
4 Gold 2017
5 Silver 2017
8 Bronze 2017
13 Shortlists 2017
Silver Young Lynx 2014
CRISTAL FESTIVAL
1 Grand Prix 2016
1 Gold 2017
7 Gold 2016
1 Silver 2017
4 Silver 2016
1 Bronze 2016
EPICA
2 Gold 2016
1 Bronze 2016
EFFIES
1 Gold 2021
1 Bronze 2021
1 Gold 2016
2 Silver 2016
1 Bronze 2016
THE LOERIES
1 Grand Prix 2017
3 Gold 2016
4 Silver 2016
EL OJO DE IBEROAMERICA
1 Gold 2013
2 Bronze 2013
WAVE FESTIVAL
4 Bronze 2014
GUILHERME GROSSI
COPY
gagrossi@gmail.com
+1 (714) 331 8863
(Has short hair now)
GABRIEL GAMA
ART
gngama@gmail.com
+1 (714) 331 9877
(Has long hair now)